Monday 6 May 2013

Are You Using Effective Shop Signage to Draw in Visitors?

Shop signage can work very well both inside and outside a shop, depending on how you approach it. This article reveals how you can focus on catching the attention of the customer by using the right items inside your shop, so you can increase sales and interest in your lines.

Most shop owners will know how important it is to provide prices for everything they sell. Clearly priced and clearly displayed stock goes a long way towards making it easier to sell the items, no matter what they are.

But you need to think about a lot more than just pricing if you want to make the most of your shop signage. Sales messages – subtle or otherwise – can and should be used to try and attract attention in different ways. Menu holders are good to use for this. They are available in both A4 and A5 sizes, so you can choose the most appropriate ones for your needs and displays. While they can be used specifically as menu holders, they can also be used to provide other types of price lists.

Let’s say for example you have a shop that sells kitchenware. Perhaps you have a range of items from a particular manufacturer that are all displayed in the same area. You could use one of these holders to have a stand up price list and description of all the items available in that range. This is just one example – you can probably think of other ways to use them to help potential customers get an idea of what you sell.

As you can see, it is easier than you might think to make the most of your shop signage. All you have to do is ensure you review your efforts on a regular basis.

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