Are You Using Effective Shop Signage to Draw in Visitors?

Shop signage can work very well both inside and outside a shop, depending on how you approach it. This article reveals how you can focus on catching the attention of the customer by using the right items inside your shop, so you can increase sales and interest in your lines.

Most shop owners will know how important it is to provide prices for everything they sell. Clearly priced and clearly displayed stock goes a long way towards making it easier to sell the items, no matter what they are.

But you need to think about a lot more than just pricing if you want to make the most of your shop signage. Sales messages – subtle or otherwise – can and should be used to try and attract attention in different ways. Menu holders are good to use for this. They are available in both A4 and A5 sizes, so you can choose the most appropriate ones for your needs and displays. While they can be used specifically as menu holders, they can also be used to provide other types of price lists.

Let’s say for example you have a shop that sells kitchenware. Perhaps you have a range of items from a particular manufacturer that are all displayed in the same area. You could use one of these holders to have a stand up price list and description of all the items available in that range. This is just one example – you can probably think of other ways to use them to help potential customers get an idea of what you sell.

As you can see, it is easier than you might think to make the most of your shop signage. All you have to do is ensure you review your efforts on a regular basis.

How to Persuade Customers to Buy More Products

If you own a shop of any kind, you will want to do everything you can to sell more products to existing customers. This is just as important as attracting new customers. This article reveals a great way to do just that, so you can sell more products every day.

How many products do you sell each day? Would you like to find a way of encouraging your customers to buy more items every time they come into your store? Would you like to discover a way of shifting more of a particular product, perhaps because it is on special offer?

One good way of doing this is to use coupon holders. These are simple plastic holders that can be fitted onto the edge of a shelf. The idea is they can grip a number of coupons that can be slotted into the holder. They hang down from the shelf edge so the customer can see them clearly as they browse the shelves.

These coupon holders work very well when you have a particular coupon you want to promote, especially if the coupons are presented with a tear off strip at the top. The idea is the customer will see the coupon, tear one off to use, pick up the appropriate product to get the discount on and then save the money when they get to the checkout. This can be used just as easily in small shops as it can in a major store, so you can make the most of using them no matter what you happen to sell.

Obviously, you should move them around over time so the customer doesn’t get used to where they are. Offering different coupons for different products on a regular basis is the ideal option to go for.